[BEAUTY] Grand Opening at innisfree a tremendous success

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Grand Opening at innisfree a tremendous success
by Taiga_C on Friday, November 29th, 2013 at 3:34 pm


Fans of the naturalism brand turned up in hordes to reap beauty benefits from Jeju

Singapore, 26 November 2013 – The Grand Opening of renowned eco-conscious Korean brand innisfree was a rousing success with a reported turnout of more than 3,000 over its opening weekend. On 22nd November, the storefront was lined with a snaking queue of early-birds, eager to get their hands on the progressive, eco-friendly skincare and beauty lines that deliver the natural benefits of beauty from the pristine island of Jeju. Ladies from all walks of life turned up, and filled their brown baskets to the brim with naturally-derived, environmentally-conscious products reimagined from Jeju’s range of pure produce.

A myriad of exclusive promotions and the interactive Mini Inni House caught the eyes of many a passer-by. Over 2,000 customers signed up for the complimentary membership and redeemed a round-up of innisfree goodies with every purchase. All 1,000 pieces of the limited-edition, highly coveted inni rang Launching Bags that contained a plethora of exciting products and the opportunity to get up close and personal with global ambassador Lee Min Ho at the upcoming innisfree Festa, were fully redeemed within the first 3 days of Grand Opening.

Out of the wide array of products offered by innisfree, the Special Launching Sets (Green Tea Line Set and Jeju Volcanic Pore Line Set) proved to be hot favourites of Singaporeans especially with their competitive introductory prices of $36 and $21 respectively. The Eco Science Wrinkle Spot Essence Pro that treats fine lines and regenerates skin with the extracts of Marine Plants from the fresh waters of Jeju was also reported to be a number one product amidst the local fans.

With the festive season rolling around, the in-store Christmas specials are also standouts - garnering much attention with their vibrant, fun packaging and warm, mellow scents. The Winter Berry Perfumed Diffuser and Perfumed Hand Cream Gift Set were met with immense support, with the former completely selling out in the short span of 3 days.

innisfree Sales Manager JK Jang said, “We are extremely pleased and grateful for Singaporeans’ warm welcome for innisfree during its opening weekend, and we’d like to thank all our enthusiastic fans for their support. Look out for more natural benefits from Jeju at innisfree as we introduce more exciting line-ups and plans in 2014.”

innisfree is located at Takashimaya S.C., #B2-34/35

Find out more about innisfree here: and

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