Youk Shim Won was first launched in Korea by Gallery AM in 2005 and is based on the work of acclaimed Korean artist Youk Shim-won, a painter who draws “happiness”. She believes that every woman possesses a hidden beauty and dreams of happiness.
Under the brand Youk Shim Won, the artist launched a collection of bags, fashion and lifestyle accessories featuring her signature paintings of beautiful girls projecting playful and happy personality. In addition, the brand carries household items, and has garnered a huge fan-base for its quirky and ‘princess’ designs that appeal to women of all ages who have a ‘princess’ side to them.
The 39-year old artist is best known for the animated facial expressions of women delicately transcribed on canvas. The muse for her paintings are women from all walks of life, and the concept of both the inner and outer beauty of her subjects, through her medium. Youk Shim Won’s works encourage women to dream, and show them that their individual nature can be beautiful in themselves.
Women are happy because they are women. Every woman is a princess in Youk Shim Won’s world, believes Youk Shim-won. This is the spirit behind all her artwork and the merchandise bearing her art.
The store carries a core selection of Youk Shim Won’s merchandise from bags, wallets, diaries to cushion covers. Each piece features one of the many character paintings created by Youk Shim-won herself. Each of the bags tastefully matches the spirit and fashion of the characters it features. Prices start from $15 for a spring note book to $699 for a soft carrier bag. Youk Shim Won is exclusively available at Great World City #03-19A.